January Luncheon

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Save The Date!
The Conference for Professional Development will be returning to the Midwest again this year. August 9-12, 2003 the CPD will be in Minneapolis/St. Paul, Minnesota. So, mark your calendar now and reserve some time for this very valuable conference that brings together ISES members from all over the country. It's a wonderful chance to network with members from other chapters and to hear from some of the leading speakers in the events industry. Start planning now your trip. (And, yes, that is the city where Mall of America is located, for all of you shoppers!)

More Dates to Save:

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Business Brilliance:
The Networking event of the Year!



Don't miss this Fun and Productive Chance to Meet and Greet the Movers and Shakers of the Industry!

For some, the prospect of networking may seem more like a chore than a fun experience. But even if you are one of those who dread an evening of shaking hands and balancing cocktail plates, you will undoubtedly find this event to be a refreshing change of pace.

Business Brilliance is certainly not the typical networking event. It is bigger, better and more exciting than any other business-after-hours event.

BUSINESS BRILLIANCE is coming right around the corner. Be sure to mark your calendar for February 11.

Showcasing 30 of the city's finest vendors and planners, Business Brilliance is a chance to sample cuisine, meet peers and talk to potential suppliers/clients about whatever interests you!

Just imagine, one event that brings together all the key meeting and event suppliers and planners in the city to one place and time! You'll be able to gain more experience and knowledge than a full day can give you at the office! Note, this event is NOT a tradeshow; it is a display of creativity to feast your eyes on, with complimentary food and drink.

Oh, the ideas and contacts you will get while at the event! So, come and join ISES Indiana for the 2003 3rd Annual Business Brilliance on February 11 at the Scottish Rite Cathedral, 6-8 p.m. Click here to register securely online or call 317-841-9525.

Admission: $10 on or before February 4.
$15 After February 4 and at the door.

Thanks to our Business Brilliance Sponsors

Scottish Rite Cathedral
Thomas Caterers
Markey's Audio-Visual
Expo Design
Platinum Sound
Perfect Wedding Guide
R&E Productions
SYSCO Food Services of Indianapolis, LLC
Edward Don
Grand Rental Station
LGH Design Group
Enflora
Java Bar
Breadsmith
Majestic Events
Ice Studio
Party Time Rental
Four Star Promotions
Rick Morris
Crowning Events
Hard Rock Café
BBJ Linens
Indy Promotional Products
Formalities

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Pick up a SIX PACK!

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Board Member Profile
Kari Strolberg: Community Outreach Committee
Kari is President (and everything else) for Eventful Marketing Solutions, Inc. She has been on her own for three years now and works with clients such as IUPUI, Prevent Child Abuse Indiana, Hoosier Park and The Special Events Conference for Primedia and Special Events Magazine. If you try to find Kari during the week you can also find her at Maribeth Smith & Associates, Inc. where she works with them on Indy JazzFest and Mickey’s Camp.

Kari’s favorite type of work is with volunteer programs, such as JazzFest and the Hands on Hundred Program for The Special Event Conference. She is a spreadsheet fanatic and the more details there are - the more she loves the project!

On a personal note Kari has been married to Eric, a 6th Grade teacher, for ten years. They have a three-year-old, Trevor, who runs their house! If Kari has any free time, which is not often, she loves to read, snow ski, scrapbook and hang with her friends.

Kari has been on the Board of ISES since the IAEP days and is currently serving as Community Outreach Chair. She loves the challenge of finding events that need some ISES assistance and looks forward to working the School on Wheels 60’s Party, the committee’s next project. If you would like to join this committee please feel free to call Kari at 356.9617.

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Start off the New Year with a Mission
The corporate business world has long used mission statements to define a company's focus and intent. But, have you ever thought about making sure your event has a mission statement as well?
An Event Mission Statement is the key to a successful event. It helps you clearly define what your message is and helps ensure its effectiveness. Here are some questions to ask as you plan the goals and mission of your next event:

Who is the audience? Are you marketing to an internal sales force? To the public at large?

What impact will your event have on your audience?

What is the desired outcome? Public relations? Specific sales goals?

More often than not, the main objective of an event is to generate a feeling of goodwill among the attendees and the hosting company or organization. Sometimes, obtaining press coverage or public relations among the general public may be the main goal. If this is the case, extra attention needs to be paid to making sure the event, its features and attractions are press-worthy.

Once you've defined your audience and the message, then imagination can come into play. Reaching into a person's emotions is the buy-in; you have to touch them. Find the emotional appeal in your product and create that feeling in your event. Every audience is different, and finding that difference is key.

Winter Weather is Upon Us
As everyone knows, the winter months in Indiana can bring snowy and icy conditions. As event professionals, we all need to remember our responsibility when it comes to making our events accessible. Snow or ice on walks leading to an event may not only be an inconvenience, but also a hazard and liability. Also, as a planner or supplier working at an event, you'll need to make sure you can get to the location on time, unhampered by weather delays. Take some precautions ahead of time.

Items to check on your vehicle:

• Battery
• Antifreeze
• Wiper Blades and windshield washer fluid (the antifreeze type)
  Lights (clean your lights off as you clean your windows)
• Brakes
• Heater and Defroster

Winter Car Kit:

• Flashlight with extra batteries
• Blankets
• First aid kit
• Matches
• Extra gloves, mitten and a stocking cap
• Jumper cables
• Bottled Water
• Ice scraper and a broom or brush

Your vehicle needs more time to get going in the winter just as you do, so run your engine fifteen minutes prior to heading out. Maintain at least half a tank of gas, so you won't want find yourself stuck on the side of the road. Finding extra time in the day may be difficult, but being unrushed as you travel to your destination means less frustration if you do encounter an unexpected delay.

When shoveling that snow that is in the front of your establishment, remember safety. Although shoveling snow may burn calories, it can also be dangerous to your body. Here are some safety tips for when you need to pick up that shovel after the next snowstorm:

• Avoid eating a large meal, drinking alcohol or caffeine, or smoking before hand
• Dress in layers, and remove them as you get warm. Always keep your head hands and neck covered
• Get a shovel that is the right height for you, and even with a bent angle for better back support
• Tackle heavy snow in two stages: begin by skimming off the now from the top and then remove the bottom layer
• Get to the shoveling when the snow is fresh, so that it is lighter to lift
• Push the snow rather than lift, if possible
• Take frequent breaks

Remember to always be careful where you step in the winter months; you never know when there is ice under the snow!

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Membership!

ISES International recently changed the schedule of how and when ISES members renew their dues. Now all members renew on June 30. If you paid your dues anytime between January 1 and June 30, you might still need to renew for 2002-2003. Please call the office at (317) 841-9525 if you have questions about your membership.

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